Celebrating 35 Years: A Tribute to Our St. Maarten KFJ Family!

Sofia Handal By Sofia Handal

35 Years of Excellence: Celebrating the KFJ Family

As Kay's Fine Jewelry celebrates its 35th anniversary on the Friendly Island of St. Maarten, we reflect not only on the diamond designs and exquisite gemstones that have graced our showcases but also on the extraordinary people who have breathed life into these items and creating lasting memories. Today, we express our deepest gratitude to our outstanding team, the driving force behind KFJ's legacy of trust, excellence, and exceptional service.

Raising our glasses to 35 years of excellence, we are proud to recognize these committed individuals who have created KFJ the standard of “Luxury with a Family Touch” and sophistication in jewelry on the island. Join us in this celebration as we invite you to get to know a bit more about our Family team: Sam Bhojwani, Sam Karani, Dino Aswani, and Archie Shivlani for their exceptional efforts for KFJ. It is because of you and your commitment and team that we continue to shine brighter than ever before. Cheers to 35 years and an exciting road ahead!

Sam Bhojwani: A Paradise of Gems

Sam Bhojwani's affection for natural color-changing alexandrite adds a sense of rarity and uniqueness to KFJ. His favorite slogan, "Why fear when Sam's here?!" represents his confidence and certainty in offering the greatest service. Sam's favorite restaurant is Isola, which is noted for its elegance and reflects his devotion to perfection.

While many have traveled to exotic destinations, for Sam, nothing compares to the paradise that is St. Maarten. His love for the island resonates with his loyal customers.  Customers can't help but admire Sam's distinctive style. "I adore Sam; I always buy my goodies from him." He's pleasant and a fantastic salesperson! I can never say no to Sam! I can't wait to see him soon!"
Sam Bhojwani

Sam Karani: Crafting Memories for Two Decades

Sam Karani, a KFJ veteran, has been creating memories for our customers for over 20 years. His favorite diamonds are purple diamonds, which reflect the regality and elegance he gives to his work. "You only live once!" is more than just a phrase for Sam; it's a mentality reflected in the level of service he gives.

Isola, a restaurant that combines sophistication and flavor, is Sam's favorite on the island. His favorite trip location is Orlando, which reflects his love of creating wonderful family-type experiences.

Customers speak about Sam with love and gratitude. "Sam assisted us with our first purchase at Kay's Fine Jewelry. “Love all of my pieces he helped us with through the years.” It's not just about the jewelry; it's about the relationships Sam fosters with each client, transforming them into members of the KFJ family.

Sam Karani


Dino Aswani: Where YOLO Meets Elegance

Dino Aswani distinguishes himself in the dynamic world of jewelry due to his contagious enthusiasm and drive for perfection. His favorite diamond? A rare and exquisite natural fancy yellow diamond that exemplifies distinct flair and uniqueness. Dino at KFJ follows the YOLO (You Only Live Once) belief. This energy is evident not just in his work, but also in the way he approaches life.

When asked about his favorite restaurant on the island, Dino immediately mentions Chesterfield, where elegance meets culinary expertise. His favorite location is the city that never sleeps, New York City, which reflects his vibrant nature.

What our clients say about Dino speaks volumes about his commitment. "Dino was fantastic to work with," says one satisfied client. "All customers love Dino and are always looking to see him when they are on the island." Dino's ability to understand and meet his client's needs has made him a vital member of the KFJ family.

Dino Aswani


Archie Shivlani: It's Only Money!

Archie Shivlani adds a particular flavor to the KFJ family with his love of emeralds and the slogan, "It's only money! (peanuts)." His favorite restaurant on the island is Izi Italian in Simpson Bay, and his favorite place to visit is California, with its diverse scenery.

Customers love Archie, calling him a "professional, jewelry expert, and all-around nice guy." Archie's blend of skill and friendliness makes him an invaluable element of the KFJ experience.Archie Shivlani

Gratitude and Cheers to Many More Years

As we commemorate 35 years of Kay's Fine Jewelry, we want to thank Sam Bhojwani, Sam Karani, Dino Archie, and our entire family team on St. Maarten! Your enthusiasm, devotion, and distinct personalities have helped create KFJ into a brand that is more than simply jewelry; it is about making memories that will last a lifetime.

To all our team and employees across the Caribbean, Thank You for your loyalty, love, and for making every day at KFJ special. Your bright smiles and dedication to making our clients feel at home are the foundations of our success. Here's to many more years of creating memories and celebrating the extraordinary with each and every one of you! Cheers!

Sofia Handal
Sofia Handal

Kay's Fine Jewelry is a family-owned business founded by two brothers, Dan and Raj Chugani, who had a dream to create a jeweler unlike any other in the Caribbean islands. We make it our business to treat every customer like a member of our extended family. Kay's Fine Jewelry is celebrating 35 years serving our extended family, with stores in Aruba, Nassau, Grand Cayman, St. Kitts. St Maarten and St. Thomas.