I get the question often, “Which colored diamond, or gemstone is IN right now?” Typically my answer is always generic and something along the lines of “Yellow is trending and has good investment value and Blue is always popular since it is tropical toned” However, since the start of 2020 I have seen an increase in popularity in anything and everything PURPLE.
We have seen a large increase in sales of Tanzanite Jewelry, and our 2 most unique purple gemstones: PURPLE DIAMONDS & PURPLE SAPPHIRES. Both are unique and exquisite in their own ways. Not just any tone of purple diamond or purple sapphire has the bold, intrinsic beauty. It has to be vivid, dark and have bold color tones across the polished stones.
Sharing with you some of our collectible items in which every purple diamond is vivid and perfectly matched as well as our KFJ purple sapphires which possess these unique bold color tones.
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